Slow loading site or the unavailability of the pages have a negative impact on the ranking position in the search engine result. The most common cause of such problem of the site are the problems with hosting. In this article, we will talk about what to look for when choosing a Web hosting provider, and try to get answers to the eternal question of "What web hosting is best for SEO promotion?".
According to statistics, if the page of a site is loaded more than 2-4 seconds, the user closes the browser tab and never come back to the website. The download speed is also one of Google's ranking factors, which together with other factors affect the position of the site in the search results. If the download speed of the pages on your site for more than 4 seconds, you should think about changing your web hosting.
To start to define a platform - Windows or Linux. If your site is running the CMS such, like Bitrix, NetCat, UMI.Cms, Drupal, Joomla, WordPress, HostCms, Web Asyst, then you can go with high probability to say that will suit you Linux. Windows hosting is taken only if the site is created using ASP.NET technology, and it needs MSSql as the database server.
There are several hosting models:
It makes sense to define the geographical location of the data center hosting provider. Many are convinced that the host sites in Europe or America more secure. But if you work with clients from USA, it is better to place a server in USA. The closer to the visitor site, the sooner it will open. Moreover, if the company is working on a more local market (Moscow, St. Petersburg, Novosibirsk, etc.), it makes sense to allocate resources in the data centers of these cities.
You may also want to know how much traffic service provider allows you to download / send to your site. Most often unlimited tariff plans, a specific amount of bandwidth allocated in rare cases, even less indicated formula for calculating the number of paid traffic (for example, incoming 1TB 500GB outgoing). Prefer web hosting with unlimited traffic.
To finally make the right choice, look for online reviews of the company. But remember that the number will always be more negative, as satisfied customers are not so much in a hurry to share their successful experiences. In conclusion, we note that all hosting approximately the same, all periodically fail and lose data, your sites may not work for days. Be tolerant and do backups.